GLOBAL EQUIPMENT PRODUCT MANAGER (m/f/d)

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For the voestalpine Böhler Welding Arc Technology Srl based in Cittadella (PD) of voestalpine Böhler Welding we are looking for:

Global Equipment Product Manager, the professional figure responsible for the vision, strategy and development of a product throughout its life cycle.

Specifically, the Equipment Product Manager is responsible for managing the product portfolio throughout the product life cycle, gathering and prioritising product and customer requirements, and defining the product strategy and vision. This includes working closely with the Sales, Marketing, Full Welding Solution Team, Research & Development and Service departments to ensure target revenue, margin and customer satisfaction are achieved.

Tasks and responsibilities

Strategic product-related activities:

• Defines the product portfolio and its positioning.
• Develops the product portfolio strategy in accordance with approved company guidelines.
• Responsible for analyzing customer needs and desires, specifying the research necessary to obtain market information.
• Contributes to decisions regarding new product development and follows the equipment innovation roadmap.
• Reviews periodic reports on product performance by monitoring key performance indicators (KPIs) such as turnover and market share.
• Interacts closely with the Sales department to obtain the necessary information.
• Analyses market, customer and competitor data and research findings to understand market issues and opportunities.
• Responsible for identifying and creating potential market segments.
• Supports the development of pricing strategies for product portfolios and performs competitive analysis on product pricing.
• Provides new product ideas under his/her own responsibility by analysing customer product requirements.
• Assesses the competitive situation in the market by comparing vaBW products with those of competitors through benchmarking, trend analysis, etc.

Inbound activities:

• Responsible for collecting, analysing, prioritising and documenting product requirements.
• Defines usage scenarios and users to provide the R&D department with context and relevant product information.
• Supports the development of the appropriate product portfolio for vaBW and discusses the necessary requirements with the R&D department.
• Manages the overall development of the product portfolio under his/her responsibility.
• Actively reviews milestones with stakeholders and resolves portfolio-related issues and questions.
• Manages the entire product line lifecycle, from strategic planning to tactical activities for the product portfolio under their responsibility.
• Responsible for coordinating internal and external product testing and product launches in line with regional sales.
• Is actively involved in communication and training responsibilities.
• Responds to sales enquiries and resolves product and process issues.

Outbound activities:

• Responsible for creating product-related content for communication.
• Responsible for creating product promotion plans and campaigns through marketing communications and evaluating the effectiveness of monitoring.
• Responsible for the product launch process and supporting product marketing campaigns and plans. Provides training through the Welding Academy to the sales department during the product launch process.
• Actively supports the development of sales support material.
• Responsible for representing the product portfolio externally at conferences, trade fairs, industry seminars, etc.

Technical diploma with specialization in welding and/or degree in industrial engineering, mechanical engineering, marketing/product management or related fields.

Certification as a Product & Project Manager is preferred.

Preferably, an IWS International Welding Specialist qualification or DVS Welding Expert qualification.

At least 10-15 years' experience gained in companies operating preferably in the welding sector.

Specific knowledge of:

• Knowledge of the welding equipment market
• In-depth knowledge of products
• Market segmentation
• Product management

Knowledge of English & Italian – fluent level

Requirements:

• ability to think strategically
• excellent teamwork skills
• independence in decision-making
• excellent communication skills
• willingness to learn and embrace change
• problem solving.

voestalpine Böhler Welding, part of the globally leading steel and technology group, is a leader in the welding industry with over 100 years of experience, more than 50 subsidiaries and more than 4,000 distribution partners around the world. Our extensive product portfolio and welding expertise combined with our global presence guarantees we are close when our customers need us. Having a profound understanding of our customers’ needs enables us to solve demanding challenges with Full Welding Solutions.

Please apply online on our website www.voestalpine.com/welding  under the menu „current vacancies“ for this position.

If you have any questions or would like more information, please feel free to contact Ms Federica Sgarbossa, HR Business Partner, under T. + 39 049 9413248 or E-Mail Federica.sgarbossa@voestalpine.com.