Deputy Manager / Manager - Marketing Communication (Thane, Maharashtra)

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voestalpine Böhler Welding, part of the globally leading steel and technology group, is a leader in the welding industry with over 100 years of experience, more than 50 subsidiaries and more than 4,000 distribution partners around the world. Our extensive product portfolio and welding expertise combined with our global presence guarantees we are close when our customers need us. Having a profound understanding of our customers’ needs enables us to solve demanding challenges with Full Welding Solutions.

• Creates a local MarCom Strategy based on the Group MarCom & Brand strategy
• Creates and executes the local content roadmap together with internal key stakeholders for on and offline communication channels considering global communication guidelines (CD/CI) such as: magazine advertising, events, merchandising and POS material, brochures, printed material etc
• Creates own, and fosters team to create local content (write-up, pictures, videos, etc.)
• Ensures a target group focused communication using the Marketing Cloud (Dynamics 365) and actively supports sales in Lead Generation by providing Marketing-Qualified-Leads (MQL)
• Supports the Product Launch Process that may include advertorials, tradeshow press kits, literature etc
• Measures the success of campaigns and promotions for further improvements
• Acts as a linking pin to other market-oriented functions (e.g. Sales, Product Management)
• Has the ownership for local communication channels, such as website, newsletters or social media channels
• Drives the planning, organization and implementation of local events (fairs, roadshows, …)
• Executes yearly customer satisfaction surveys in close alignment with Global MarCom, analyses the results and derives recommendations for action for a more customer-centric organization
• Is responsible for the local MarCom Budget
• Monitors market and competition activities

• Degree or Diploma preferably in Marketing, alternatively in Communications or Business Administration with specialization in marketing and communication. An Engineering degree would be an added qualification
• Minimum of 5 years’ experience in a similar job role
• Experience in development and monitoring of advertising campaigns, content development for the related industrial segments and advertising
• Self-motivated, proactive individual with ability to use their initiative and able to manage and implement new ideas in the team with a focus on “making things happen”
• Ability to understand and translate complex information into clear messages and communications to the market
• Ability to work with “virtual” teams
• Ability to work in a multifunctional organization and in multifunctional teams
• Ability to work under pressure in multi-activities and effective in time management
• Creative thinker – not shy to bring new ideas
• Excellent command of English – oral and written
• Applicant MUST be based in Thane, Maharashtra